Telling stories of our favorite communities

For more than two decades, Chuck Swisher made a career stepping between a bull and the cowboy in its path.

In The Last Rodeo, we follow Chuck through his final season as a professional bullfighter in the PRCA, documenting the closing chapter of a 21-year career that began when he was just a teenager following in his father’s footsteps.

But the story became about more than bullfighting. It became a story about knowing when to hang up your hat, what it means to walk away from something that has shaped your identity, and finding purpose in whatever comes next.

From early mornings on the ranch to the adrenaline of his final rodeo, The Last Rodeo follows Chuck as he closes one chapter and turns his attention toward the next: his family, his cattle operation, and Swisher Beef Co.